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Founder notes 4 min read

Why we only list one agency per country

A list of five agencies in one country is not a service. It is a search engine with our logo on it, and it hands the choosing back to the person who came to us to avoid choosing.

Pascal Founder note · 2026
Waterfalls in a forest river
The short list is the point. One name, already argued over.

Why the list stays at one

A list of five agencies in one country is not a service. It is a search engine with our logo on it, and it hands the choosing back to the person who came to us to avoid choosing.

One name means we have already had the argument. If they slip, we do not add a second name and hope you pick better. We replace them.

Waterfalls in a forest river

The argument we already had

People ask for options because options feel safe. On the ground, options mean nobody is responsible for the hour that goes wrong. We would rather be wrong once, visibly, than vaguely right across a directory.

If the one name slips, we do not add a second and hope you choose better. We replace them. That is the whole policy, and it is why the page does not look like a search result.

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