The agencies we turned down, and what they had in common
The agencies we turned down did not look alike in the brochure. They looked alike in the second meeting. The photos were licensed, the answers were rehearsed, and nobody in the room had been to the place they were describing this year.
The second meeting
The agencies we turned down did not look alike in the brochure. They looked alike in the second meeting. The photos were licensed, the answers were rehearsed, and nobody in the room had been to the place they were describing this year.
The common thread was not price. It was distance. A desk that sells a country it does not currently walk will always be a step behind the person who does.
What they had in common
We turned down beautiful websites and well-known names. What we kept was duller to describe: someone who can say, without checking a folder, which road is closed this month and which hotel has started cutting corners.
Distance was the common thread. A desk that sells a country it does not currently walk will always be a step behind the person who does, no matter how good the photographs are.
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